The Farber brothers are targeting apartments for a downtown parking lot that comprises half a city block.
Denver-based Elevation Development Group — co-founded by Brent, Brad and Gregg Farber — submitted plans to the Lower Downtown Design Review Commission for a 12-story apartment building at 1801 Market St.
The plans call for more than 300 high-end units with some retail space on the ground floor at the corner of 18th and Market.
“It’s Main and Main in LoDo,” Brent Farber told BusinessDen. “It’s one of the last big sites left.”
The Farbers paid $22 million for the 1.15-acre site in 2017. Initial development plans submitted to the city last year called for the construction of one large structure with nine stories of office space on one end and 12 stories of apartments on the other.
The scale and renderings of the most recent proposal resemble The Fitzgerald, a similar apartment building across the street that was completed by Greystar a couple years ago.
The final design of Elevation’s project, however, will change somewhat. The LoDo design commission voted unanimously Thursday to design the project’s design application. City staff had recommended denial, calling for “a restudy of the variation of the building base height and more consistency in the articulated bay rhythm of the building base. Additional visual prominence could be given to the building entries.”
Farber said the firm will resubmit plans to the commission that take its comments into account.
Elsewhere in town, Elevation is currently constructing a four-story office building in Cherry Creek in collaboration with Denver-based Edgemark Development. An Oklahoma restaurateur has taken space on the ground floor of that project.