“What’s new in fitness is the new treadmill, elliptical or bike,” said Avrum Elmakis. “This is massively destructive in a niche market that’s starving for innovation.”
The Denver-based company’s pledge stands in contrast to other local startups that have shed staff in recent weeks.
CEO Devon Tivona declined to disclose how many employees remain.
But three other companies permitted to operate in the city haven’t followed suit.
That the Mojica girls turned to Kickstarter is no surprise. Their father Mike has done four campaigns through the site for his survival gear startup.
The company has raised $70 million since it was launched in 2011, including $30 million in December, the most recent effort.
Seattle-based Loftium, which said one-third of its 600 properties are in Denver, is negotiating to reduce lease payments to landlords.
The company, previously known as Denver Date Nite, says it has planned more than 2,000 dates in the last year.
The company has two locations in Denver. “I think that this is going to give our community the opportunity to take a breath,” co-owner Grant Barnhill said.
Denver-based PlasticScore launched Wednesday, two days after the city’s restaurants were ordered to go delivery- and takeout-only.