Former Adams County Housing Authority to change name again after lawsuit

Unison Screenshot

A screenshot of the website of Unison Housing Partners, previously known as the Adams County Housing Authority.

They’re in unison about the fact that only one will be Unison.

Less than two years after rebranding itself as Unison Housing Partners, the entity formerly known as the Adams County Housing Authority has agreed to drop its new name following a lawsuit from San Francisco-based Unison.

“Rather than engage in pointless litigation we have decided to focus our efforts where we always have, on why we exist as an organization — to disrupt generational poverty through socially conscious community development,” Peter LiFari, Unison Housing Partners’ executive director, said in a statement to BusinessDen.

Westminster-based Unison Housing Partners develops and manages income-restricted housing in the county northeast of Denver. When it took on the new name in March 2018, the organization said it reflected its “progressive approach to housing.”

This past July, however, the organization was sued by Real Estate Equity Exchange Inc., which since 2016 has operated under the name Unison. The company said on its website that it makes “home co-investments,” offering homebuyers money in exchange for an ownership stake in the property, unlike a traditional home loan.

Unison Screenshot 2

A screenshot of the website of San Francisco-based Unison.

The company, founded in 2004, said in its lawsuit that it has multiple approved or pending trademarks for the use of “Unison” in connection with “an array of services within the field of residential real estate.”

LiFari said in July that he was “shocked” to see the lawsuit filed because he’d already been in communication with the company and was working “to determine a mutually beneficial solution.”

Westminster-based Unison said the organization expects to change its name in early 2020, but is still determining what it will be.

“While the sequence of events regarding our current name has been frustrating, and in the opinion of our organization unwarranted, we are excited for our next phase and look forward to sharing our new brand in the upcoming year,” LiFari said.

A spokeswoman for the California company said in an email, “We do not comment on litigation but we are happy to have this resolved.”

The company’s July lawsuit was filed by attorney Kevin Bell of the Denver office of Kilpatrick Townsend & Stockton, as well as Ryan Bricker of the firm’s San Francisco office.

Unison Screenshot

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Sandy Schissler
Sandy Schissler
2 years ago

Why are these housing authorities doing this? Housing Authority of the County of Adams dba Unison Housing Partners? Why the need for the name change, what does it accomplish? Plus according to the Colo Secretary of State site, the dba Unison Housing Partners Expired 3/1/19. At least Mr. LiFari lists himself under an appropriate County title of Executive Director. Lakewood’s Housing Authority changed it’s name to Lakewood Housing Authority dba Metro West Housing Solutions, moved from City Hall and gave themselves corporate titles such as CEO and Executive Director. Why not just remain Housing Authority of the County of Adams… Read more »