Dripping into Cherry Creek is a business that said it can cure a hangover, fix the flu and improve athletic performance.
Hydrate IV Bar is opening its third Denver location at 2717 E. 3rd Ave. in Cherry Creek next month.
“Cherry Creek is growing so much, so rapidly, and there’s a lot of other health and wellness businesses that are coming to the neighborhood,” said owner Katie Wafer, 30. “We’re really attracted to the foot traffic in the neighborhood.”
Wafer opened the first Hydrate IV Bar in Bonnie Brae in 2016 and added a second location in the Highlands in 2017. At each one, registered nurses hook customers to an IV that drips a mixture of saline, vitamins, minerals and antioxidants directly into the bloodstream. Each location has members and accepts walk-ins.
Customers can build their own mixture or choose from standard offerings such as “Hangover” and “Altitude Sickness.” The process takes about 45 minutes, Wafer said. IV prices range from $99 to $229, while Vitamin B12 injections — another offering — cost $30 or $50.
Other players in the IV therapy game include Onus IV Hydration, Infusion Fusion IV Lounge and Revive Colorado.
“When we first opened, we were really the first players to the game with this sort of business model,” Wafer said. “We were very confident in what we’re doing. We’re very passionate about the services. Our goal has been always to open multiple locations.”
Wafer, a fifth-generation Denver native, worked in medical sales and was a Denver Broncos cheerleader before she realized that Denver did not have any sort of IV therapy businesses she enjoyed in other cities.
About 50 percent of Hydrate’s business comes from members.
“These are people coming in at least once a month,” Wafer said. “These are our professional athletes; these are people doing it for health reasons.”
Twenty percent of Hydrate business comes from customers looking to feel better from a hangover, altitude sickness or jet lag. Wafer also sees huge spikes in sales during cold and flu season.
Hydrate has hired six nurses for the new location. Wafer said her biggest hurdle in business is educating potential customers about IV therapy and its benefits.
“Once they come in and try it, we have really high retention,” Wafer said, adding she has customers that travel from as far away as Fort Collins and Colorado Springs.
“I could see us continuing to (open) a few every year for the next few years,” Wafer said.
In Cherry Creek, Hydrate has leased 1,000 square feet above eyelash studio Live Love Lash.
“We will share the same front concierge and certain amenities,” Wafer said. “Although it’s a shared space, once they go upstairs and into our area, it will be exactly what clients can expect from our other stores.”