Childhood friends Andrew DeBell and Kellen McCarvel are partying like it’s 1999.
“(Onesies) have been in the news a lot, but there isn’t a brand that’s been able to capture that fun aspect of it,” DeBell said. “That’s what we planned on from the beginning, and celebrities in the media have hopped on board with that, as well.”
DeBell and McCarvel launched the Funsies Onesies Kickstarter campaign Sept. 1 to pre-sell their adult jumpsuits while raising money to meet production costs. The startup sold 284 onesies.
The capital will also go toward marketing Funsies Onesies, DeBell said. He said the company will use its existing social channels to raise awareness of the product by throwing a series of promotional events, including a bar crawl in Denver dubbed “Winter Onesieland.”
More than 150 backers bought into the pre-sale, with one Californian shelling out $3,000 for his own onesie-themed party.
“If you donated $3,000, we throw you a party,” DeBell said. “We threw it in there without actually expecting anyone to go for it – we just wanted to have a couple more exciting rewards. We still need to follow up and see what he wants to do with that, but it’s pretty exciting.”
For now, DeBell, 25, and McCarvel, 26, are focused on getting onesies shipped to their customers this fall. But after that, they’ll need to decide how to approach Funsies Onesies’ future.
“This can be looked at as a seasonal business, with August to December being the peak times for sales,” DeBell said. “Kellen and I are trying to decide if this is the time to push it to be a year-round brand or to get focused on our core product and understand that we’re a seasonal brand.”
The duo will also need to decide how to sell the onesies. DeBell said that he has been approached by retailers who want to buy wholesale but turned them down.
“We’re not looking into retail or wholesale yet just because we want to eliminate our own risk and dollars from our own pocket,” he said. “E-commerce makes the most economic sense.”
Neither DeBell nor McCarvel will quit their jobs at Crocs to go full-time with Funsies Onesies, DeBell said.
Funsies Onesies are available in two styles: a cotton polyester blend akin to sweatpants and a blanket-like polar fleece model. The items cost $60 each and are available on Funsies Onesies’ website.