Snow Bro has made snow for Denver’s Children Museum’s “Snow Days,” an outdoor exhibit from December to February. (Courtesy Snow Bro)
Colorado’s ski areas aren’t the only ones making snow.
There’s also Adam Schmidt.
The 44-year-old operates a snow manufacturing company from an industrial building north of Denver, producing the white stuff for events both locally and as far as 20 hours away.
Adam Schmidt
“We get the most requests where snow is rare,” Schmidt said. “We get calls from Texas every single day.”
Snow Bro, as the firm is named, got its start in 2020, when an Arizona company offered to sell Schmidt its four snow-making machines. He’d already been working in the snow industry for a decade, running a snowboarding magazine for a time and putting on ski and snowboard events as part of Headline, the event business he started in 2010.
Snow Bro now makes snow for Headline events, as well as those put on both others. Schmidt said the firm makes snow about 80 days a year, with Christmas festivals in warmer states such as California and Texas a regular source of work.
“There’s a lot of different holiday events and all kinds of stuff but it’s very rare to have real snow made,” Schmidt said. “It’s a way to have this niche within the winter event space.”
In September, Snow Bro and Headline put on Meka in Commons Park to teach people how to snowboard. The three-day event, which used over 100 tons of snow, ended with a competition featuring pro snowboarders such as Mikey Leblanc.
Snowboarder Red Gerard performs at the Meka event. (Courtesy Snow Bro)
“We actually introduced a lot of people to the sport, which is our biggest goal,” he said.
For the past three years, Schmidt said Snow Bros has made snow for Denver’s Children Museum “Snow Days,” an outdoor exhibit from December to February where kids can build snowmen, ice skate or tube.
The company, based at 7100 N. Broadway, has nine employees and around 20 contractors that do the actual snow making. Competition is minimal, Schmidt said, because Snow Bro specializes in full events. Depending on factors like the amount of snow, grooming and weather, services can range from a few thousand dollars “well into six figures.”
“We like to sink our teeth into a lot of the bigger festivals and events in town and provide services wherever we can,” Schmidt said.
Snow Bro has made snow for Denver’s Children Museum’s “Snow Days,” an outdoor exhibit from December to February. (Courtesy Snow Bro)
Colorado’s ski areas aren’t the only ones making snow.
There’s also Adam Schmidt.
The 44-year-old operates a snow manufacturing company from an industrial building north of Denver, producing the white stuff for events both locally and as far as 20 hours away.
Adam Schmidt
“We get the most requests where snow is rare,” Schmidt said. “We get calls from Texas every single day.”
Snow Bro, as the firm is named, got its start in 2020, when an Arizona company offered to sell Schmidt its four snow-making machines. He’d already been working in the snow industry for a decade, running a snowboarding magazine for a time and putting on ski and snowboard events as part of Headline, the event business he started in 2010.
Snow Bro now makes snow for Headline events, as well as those put on both others. Schmidt said the firm makes snow about 80 days a year, with Christmas festivals in warmer states such as California and Texas a regular source of work.
“There’s a lot of different holiday events and all kinds of stuff but it’s very rare to have real snow made,” Schmidt said. “It’s a way to have this niche within the winter event space.”
In September, Snow Bro and Headline put on Meka in Commons Park to teach people how to snowboard. The three-day event, which used over 100 tons of snow, ended with a competition featuring pro snowboarders such as Mikey Leblanc.
Snowboarder Red Gerard performs at the Meka event. (Courtesy Snow Bro)
“We actually introduced a lot of people to the sport, which is our biggest goal,” he said.
For the past three years, Schmidt said Snow Bros has made snow for Denver’s Children Museum “Snow Days,” an outdoor exhibit from December to February where kids can build snowmen, ice skate or tube.
The company, based at 7100 N. Broadway, has nine employees and around 20 contractors that do the actual snow making. Competition is minimal, Schmidt said, because Snow Bro specializes in full events. Depending on factors like the amount of snow, grooming and weather, services can range from a few thousand dollars “well into six figures.”
“We like to sink our teeth into a lot of the bigger festivals and events in town and provide services wherever we can,” Schmidt said.
