Koan Goedman is a co-owner of Huckleberry Roasters. (BusinessDen file)
Huckleberry Roasters is pouring into Larimer Square.
The Denver coffee shop and wholesaler signed a lease last week for 1,300 square feet at 1406 Larimer St., a former Starbucks. It’ll be the business’ sixth retail location.
“It’s going to be – concept wise – similar to some of our other coffee shops in Denver. We’ll be doing, obviously, regular traditional coffee service with breakfast burritos, toasts and pastries,” Huckleberry co-founder Koan Goedman said. “We have a couple of fun things up our sleeves but we’ll keep those close to the chest for right now.”
Google reviews indicate the Starbucks closed earlier this year. The coffee giant has closed a number of downtown shops since the pandemic began.
While an opening date is not set in stone, Goedman said he’s targeting sometime in the second quarter next year. The establishment is part of a long-term plan to sustainably grow Huckleberry’s footprint in the metro area.
“The larger vision is that we sort of think of Huckleberry as a ‘hub and spoke model,’ ” Goedman said. “We purchased a big warehouse in Athmar Park in Denver – center, southish Denver. That’s at the center of what we do. What we do at our core is coffee manufacturing. And from there, there’s a bunch of spokes going in multiple directions. Obviously, most significantly, we’re talking about our retail cafe spokes. But there’s also traditional wholesale partnerships. There’s grocery, e-commerce, subscription.”
Huckleberry actually got its start on Larimer, although in RiNo, not Larimer Square. The business launched in 2011 roasting coffee for wholesale in 500 square feet at 2830 Larimer St.
Huckleberry’s first retail shop opened the next year in Sunnyside. Larimer Square will be the company’s second location downtown, joining one in the Dairy Block at 1800 Wazee St.
“I think we’re definitely gonna push into 10 to 15 shops, Goedman said. “We don’t necessarily have a firm timeline in mind for that, but I think that’s sort of the big thing is we’re internally really confident as coffee shop operators. We’ll continue to grow what we call wholesale, that’s grocery, traditional wholesale, ecommerce … that’ll continue to help us maintain a really healthy and diverse revenue stream.”
Koan Goedman is a co-owner of Huckleberry Roasters. (BusinessDen file)
Huckleberry Roasters is pouring into Larimer Square.
The Denver coffee shop and wholesaler signed a lease last week for 1,300 square feet at 1406 Larimer St., a former Starbucks. It’ll be the business’ sixth retail location.
“It’s going to be – concept wise – similar to some of our other coffee shops in Denver. We’ll be doing, obviously, regular traditional coffee service with breakfast burritos, toasts and pastries,” Huckleberry co-founder Koan Goedman said. “We have a couple of fun things up our sleeves but we’ll keep those close to the chest for right now.”
Google reviews indicate the Starbucks closed earlier this year. The coffee giant has closed a number of downtown shops since the pandemic began.
While an opening date is not set in stone, Goedman said he’s targeting sometime in the second quarter next year. The establishment is part of a long-term plan to sustainably grow Huckleberry’s footprint in the metro area.
“The larger vision is that we sort of think of Huckleberry as a ‘hub and spoke model,’ ” Goedman said. “We purchased a big warehouse in Athmar Park in Denver – center, southish Denver. That’s at the center of what we do. What we do at our core is coffee manufacturing. And from there, there’s a bunch of spokes going in multiple directions. Obviously, most significantly, we’re talking about our retail cafe spokes. But there’s also traditional wholesale partnerships. There’s grocery, e-commerce, subscription.”
Huckleberry actually got its start on Larimer, although in RiNo, not Larimer Square. The business launched in 2011 roasting coffee for wholesale in 500 square feet at 2830 Larimer St.
Huckleberry’s first retail shop opened the next year in Sunnyside. Larimer Square will be the company’s second location downtown, joining one in the Dairy Block at 1800 Wazee St.
“I think we’re definitely gonna push into 10 to 15 shops, Goedman said. “We don’t necessarily have a firm timeline in mind for that, but I think that’s sort of the big thing is we’re internally really confident as coffee shop operators. We’ll continue to grow what we call wholesale, that’s grocery, traditional wholesale, ecommerce … that’ll continue to help us maintain a really healthy and diverse revenue stream.”
