A baby food company headquartered near Union Station is trying to change the industry.
Cerebelly raised $7 million last month and recently secured a patent, according to a filing submitted to the U.S. Securities and Exchange Commission.
“We’re setting ourselves apart in the baby food category by really leaning on sciences in an area that no brand has done before,” CEO Greg Shearson said.
Cerebelly was founded by Dr. Teresa Purzner, a neurosurgeon who felt market baby food lacked important nutrients like zinc, vitamin A and iron.
“Cerebelly’s founder really is passionate at a scientific level about all things brain-related,” Shearson said. “She got a PhD at Stanford related to how and why the brain develops. She had children of her own, and that really took her down the nutritional path.”
Purzner researched the key nutrients children need, worked with nutritionists to find what foods have them, ran test studies with Stanford business students and launched Cerebelly in 2019.
“The human brain is so unique, unlike any other part of your body, it’s in complete hyper development mode in your first year of life,” Shearson said.
Cerebelly, which has 20 employees and expects to add more, offers products for children ages 4 months to 3 years that include a patented blend of 16 nutrients for brain development. The nutrients come from ingredients like DHA algal oil, kelp and maitake mushrooms.
Cerebelly Vice President of Communications Ana Gerst said while the nutrients set Cerebelly apart, the company’s products also have a low sugar profile, are tested for heavy metals and are vegetable-focused.
“All these aspects woven into our brand have always taken a child’s development to the forefront,” Gerst said.
Shearson said Cerebelly is sold nationwide and is expanding to Canada. Right now, Cerebelly can be purchased online through its website, on Amazon and in 8,800 stores such as Whole Foods, Kroger and Target.
Products include purees, smoothies and bars with flavors like pea spinach pear and white bean pumpkin apple. A six pack of purees and smoothies retails at about $16, while a five pack of bars is about $5.
Shearson said the $7 million raised last month will go toward marketing and expanding products.
Shearson said this isn’t Cerebelly’s first round of funding, but declined to say how much the company has previously raised. Cerebelly has not reported previous funding rounds to the SEC.