Online motorcycle gear retailer revs up new store in RiNo

RevZilla is opening a showroom in Denver next month. (Photos courtesy of RevZilla)

An online motorcycle gear retailer is putting the kickstand down in RiNo.

RevZilla plans to open its second brick-and-mortar store at 2845 Walnut St. in RiNo next month.

The company’s only other showroom, established in 2013, is in Philadelphia where RevZilla is based.

“Denver has a great riding community already,” RevZilla Chief Retail Officer Sam Woods said. “There’s a lot of touring and adventure riders and a big motocross community in the Front Range, so it felt like a great place. But even better for us, there’s a number of tourists who come there on cross country rides to ride in the Rockies.”

RevZilla launched online in 2007. It sells accessories ranging from bike parts to helmets, and apparel to cleaning supplies, across a variety of brands.

A rendering of the RevZilla showroom planned for RiNo.

“Our business is primarily online, but one thing I will tell you about people who like motorcycles is they like to be together, ride together and be face to face, and this is our way to reach out and meet them face to face,” Woods said.

In 2016, RevZilla was acquired by Comoto Holdings, which was previously known as J.W. Childs and owns Cycle Gear, a motorcycle retail chain that launched in 1974.

In RiNo, RevZilla certainly has a motorcycle-friendly landlord. Tai and John Beldock own the entire west side of the 2800 block of Walnut Street, and operate their motorcycle dealership Erico Motorsports at the north end of it.

“There’s going to be a lot of different riders who now come to Erico because they ride a Suzuki or Honda, but they’ll go to RevZilla,” Tai Beldock said. “Then all of a sudden, they’ll see Erico for the first time, so the combination of the two are a perfect synergy. And if anybody were to buy a part at RevZilla, why wouldn’t you just walk across the lot and have us put it on?”

RevZilla will open at 2845 Walnut St. (Lily O’Neill photo)

The couple is in the process of rehabbing the strip into “Octane Alley,” which is slated to be anchored by green space in place of the existing concrete parking lot next to Stem Ciders.

“We came in July of last year to look at Denver, and when we toured Walnut Street and Octane Alley, we knew it was a match made in heaven,” Woods said. “There’s already a lot of moto-interest in the area, as well as a lot of upcoming retail and restaurants. When we walked through the space, we immediately fell in love.”

RevZilla signed a lease for the nearly 6,000-square-foot space last fall and plans to open the week of October 17. The business hired Gaetane Michaux with Philadelphia-based Gaetane and Co. Design to redesign the space.

“We’ve really refurbished the interior to make it match our brand, but we tried to keep some of the original charm of that building because that’s what we love about Octane Alley,” Woods said.

In addition to Denver, Revzilla plans to open stores in Brooklyn and Newport Beach, California, in the near future.

RevZilla is opening a showroom in Denver next month. (Photos courtesy of RevZilla)

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