Zaidy’s Deli is getting a new bubbe.
Last month, a businesswoman with a background in baking bagels purchased the Jewish deli, which closed up shop in Cherry Creek in October. Beth Ginsberg plans to reopen it at the end of June at 600 S. Holly St., about two miles away.
“People in the community who knew me from my other ventures reached out to me and asked if I would consider bringing it back. Zaidy’s needed some new blood and new life, but the bones, meaning the recipes, the staff, the customer base, were so solid,” Ginsberg said. “I just couldn’t pass it up, I mean the food is in my roots.”
Ginsberg is the owner of Trompeau Bakery on South Broadway and previously owned The Bagel Store on Monaco Parkway. She purchased Zaidy’s with business partners Max Appel, a Denver entrepreneur and the original creator of OxiClean, and his son Joel, the owner of Launch Pad Ventures.
“When I owned The Bagel Store back in the day, Zaidy’s was one of my customers, and we delivered bagels, breads and pastries to them every morning, so we had a great relationship,” Ginsberg said. “Gerard (Rudofsky) had been wanting to sell for a long time. But way back when I inquired about it, he was offering it for a million dollars at that time, and I didn’t see any value in that price.”
The new deli and bakery will feature most of the old staple recipes, such as the same matzo ball soup, potato kugel, brisket, blintzes and Reuben sandwiches. New additions include house-smoked salmon, homemade bagels, meats sourced from Los Angeles and pastries from Trompeau Bakery.
Zaidy’s Deli & Bakery will fill the slot in the Leetsdale Shopping Center where Ambli Mexico wine bar previously operated. Ambli’s lease ended in three years, and Ginsberg said the ownership group offered them a deal for an early exit.
Ginsberg and her partners also signed a lease this month for an adjacent 2,700-square-foot unit, which will be known as Zaidy’s Next Door. It will be an event hall with a catering kitchen, and a cabaret and liquor license that allows for live entertainment.
“The location is really accessible for everyone, and right next door, there’s a brand new senior living center going in with 400 staff members, who are very excited to be able to have breakfast and lunch with us, as well as the residents,” Ginsberg said. “And it’s only about two miles from the Cherry Creek location. But this time, with plenty of parking.”
The Rudofskys had owned Zaidy’s Deli for 35 years. Gerard opened the deli near the Capitol building in 1985, before moving to its previous location at 121 Adams St. in Cherry Creek for a more neighborhood-friendly environment in 1992. There was also a second downtown location at 15th and Lawrence streets that closed in 2009.
The father-and-son duo closed the deli, which served breakfast and lunch daily, in October, attributing the decision to the pandemic and dreary winter outlook for the restaurant industry.
But as part of the new deal, Gerard, 80, will return to Zaidy’s staff for a minimum of three years, Ginsberg said. The business plans to open daily from 7 a.m. to 4 p.m. and eventually extend hours to dinner.
Ginsberg has worked with Jewish cuisine since 2005, when she opened a bagel factory in Singapore. She moved to Denver seven years later after selling the factory and purchased The Bagel Store, which had been open for 30 years, at 942 S. Monaco Parkway in southeast Denver.
“My business is to buy underperforming businesses and restore them to their prime,” Ginsberg said. “I have a talent for being able to recognize good food products at a good price in a nice environment. And when business owners begin to plateau, I step in and try to help them thrive.”
In 2016, she sold The Bagel Store to Rosenberg’s, who reopened the business as Rosenberg’s Kosher. She also previously owned Freestyle Pizza & Deli in Greenwood Village, which closed in 2016 shortly after she sold it. She’s also an investor in Denver-based Threads Worldwide, an artisan jewelry company that aims to support women in developing countries.
Ginsberg took over Trompeau Bakery in October 2019 and said sales increased by 50 percent year-over-year in 2020, despite the pandemic. The French bakery at 2950 S. Broadway had been around Englewood for 20 years, and Ginsberg said the longtime owners were dedicated bakers “who had grown tired.” But she didn’t want to see the business’ potential go to waste, so she stepped in.
Ginsberg was already looking to expand Trompeau Bakery’s footprint in Denver when she came across the opportunity to purchase Zaidy’s Deli. She and the Appels want to create a “food company” and are already considering new locations for both businesses in the Highlands and near Cherry Creek.
“There’s definitely going to be more moves made,” Ginsberg said. “We’re not stopping here.”