Outlet shopping comes to maturing marijuana industry

green solution silver plume

The Silver Plume location was converted into Colorado’s first outlet marijuana store. (The Green Solution)

Colorado’s first marijuana outlet store has opened.

The Green Solution converted its Silver Plume location into an outlet store on July 15, offering discounts on surplus products.

“It’s not something everyone can do because they don’t have the production ability,” said Brad Speidell, co-founder and chief retail officer of the chain.

Green Solution has 300,000 square feet of indoor grow space and aims to build an additional 1 million square feet.

The Silver Plume location at 645 Water St. is one of 12 stores. Three are scheduled open by yearend. The company will offer discounts at its mountain location between 25 and 65 percent on products including flower, concentrates and edibles.

Brad Speidell

Brad Speidell

“It’s not based on products that don’t sell, it’s just products that we have a lot of,” he said. “The goal is to always be growing. Sometimes you don’t know what a plant’s going to yield.”

The store vacuum seals excess product to ensure that it stays fresh. Speidell said the company previously would distribute the surplus marijuana between its dozen stores.

Speidell is hoping to take advantage of people traveling on the highway to the mountains for outdoor recreation or shopping.

“It helps drive traffic in that specific part of the mountains.”

The Green Solution first opened the Silver Plume store in October 2014. Part of the chain’s business model is to purchase the buildings it operates in, instead of renting space. It owns the building in Silver Plume.

green solution silver plume

The Silver Plume location was converted into Colorado’s first outlet marijuana store. (The Green Solution)

The Green Solution has converted its Silver Plume location into an outlet store, offering discounts on surplus products.

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