The Denver Athletic Club is about to put $2 million into its 133-year-old building, upgrading cardio equipment, locker rooms and common areas.
“We want to keep our club in a first-class position and we think the upgrade will increase our membership,” said Jeff Dykes, president of the board. “It will meet the high expectations of our existing members, and it will also create demand for others to join.”
The club has 2,100 active memberships, Dykes said.
The project will begin in March and wrap up by July. Dykes said the club nearly broke even last year, and has added 100 memberships annually for three years.
Financed in part through a $1 million loan from ANB Bank, the renovations include a new floor plan in the fitness area with new carpet, paint and lighting. And the gym is replacing 75 percent of the cardio machines with new elliptical cross trainers, bikes and treadmills.
The locker rooms will get some love, too, with remodeled showers, new wooden lockers and new vanities. The atrium and common areas will also receive new carpeting and furniture.
Ohlson Lavoie Collaborative is the architect behind the redesign.
This is not the first time the Denver Athletic Club has had some work done. After a 1950s fire destroyed parts of the building, the club rebuilt damaged areas. It added its current fitness center in the 1980s, Dykes said. Two years ago, it remodeled its main restaurant, the Tavern.
Dykes said most of the club’s members live or work downtown, and more millennials have joined in recent years. A full family membership costs $495 for initiation and $300 per month, Dykes said.
Dykes said many members use the facility for social and business connections through regular meetups and events.
“That really sets us apart from a club that’s only designed with lots of mirrors and stainless steel and fitness equipment and barbells, because we really offer something beyond that,” Dykes said.
The Denver Athletic Club, which is taxed as a nonprofit, brought in revenue of nearly $10 million in 2014, the most recent year for which tax information was available.