Chuze Fitness, which opened its first local spot Wednesday in Westminster, has plans to bulk up with four more Denver outposts with a simple business model: a monthly membership covered by coins in the couch cushions.
California-based Chuze Fitness finished a $3.5 million build-out with contractor Epic Construction, and just opened at 8601 N. Sheridan Blvd. Memberships start at $9.99 a month.
“We really started looking at (Denver) about two years ago,” said CEO and Co-Founder Cory Brightwell.
“We felt like there were not any competitors who were out there who were going to offer what we offer for the price that we offer.”
The center houses a pool, sauna, tanning bed, kid’s center, hydro massagers, group fitness classes and a movie theater workout room.
Chuze Fitness has been expanding east from its California home since launching in 2008. The family-owned company first grew to several locations in San Diego, California and then flexed into Tucson, Arizona.
“We anticipate a longer, more gradual start here because no one knows us,” Brightwell said.
Westminster is the first of a potential five locations set to open in Denver over the next 12 months. Brightwell said he’s working deals in Broomfield, Littleton, Thorton, and near University Park on Monaco and Evans.
Most Chuze locations are between 35,000 to 40,000-square-feet. The location opening on Monaco and Evans will be 50,000 square feet.
“Our growth plan is to open four to five locations a year for the next five years company wide,” Brightwell said.