New York transplant Kane Share is opening his first gym, CrossFit Harmonic, next month in Westminster, where he hopes to capitalize on area demographics and corporate clients.
Share signed a five-year lease on the gym, located at 12901 Zuni St., last week after spending two years hunting for real estate.
“A CrossFit gym has specific needs – you mostly need an empty shell,” Share said. “There weren’t a lot of empty shells we could find except in industrial areas, and we didn’t want to open there. Eventually we found this place.”
Share said he’s investing about $50,000 into the gym. That’ll cover everything he needs to start up, including buying equipment, initial rent and construction, he said.
Share said memberships will range in price from $90 to $120, with special discounts for veterans, families and small business owners. The gym’s facilities can support between 275 and 300 members, he said, and he’ll need 50 members to run profitably.
He said he hopes to attract customers from Broomfield-based Ball Corp., where he teaches seven weekly fitness classes to 100 employees. He said he’ll offer discounts to Ball employees at Harmonic once the gym opens.
Although CrossFit may seem like a male-dominated activity, Share said that women are more likely than men to join a CrossFit gym based on market research he performed. That’s another group he’ll have to cater to for his gym to be successful, he said.
Harmonic won’t be Share’s first time running a CrossFit gym. He originally moved to Denver in 2012 to work at his cousin Patrick Burke’s gym, MBS CrossFit. Share credits Burke with teaching him how to run a CrossFit gym.