Home design startup gets fresh coat of capital

Havenly co-founders Jessie Dixon (left) and Lee Mayer. Photo by George Demopoulos.

Havenly co-founders Jessie Dixon (left) and Lee Mayer. Photo by George Demopoulos.

A Denver-based startup that pairs furniture shoppers with interior decorators has raised $7.5 million in fresh capital.

Havenly lets customers share details about their style and brand preferences on the company website and then get decor recommendations from an interior designer.

Havenly CEO and co-founder Lee Mayer said the company is adding staff for marketing, tech support and design.

“We’re just excited to continue to grow and give a delightful experience to our customers,” she said.

The company takes care of ordering and shipping new furniture to the client.

The company takes care of ordering and shipping new furniture to the client. Image courtesy of Havenly.

Customers pay $80 for “a small refresh” of a room and $200 to get more time reviewing and revising plans with an interior decorator. Havenly then orders furniture for delivery to customers’ homes.

Mayer said the startup will continue tinkering with the formula from customer feedback.

Havenly raised the money from 27 investors, according to SEC filings on Nov. 16.

Last month, Foundry Venture Capital in Boulder said it was one of the investors.

Mayer said additional investors in this round included Denver-based Cohort Capital.

Mayer said Havenly now has about 30 employees, most of whom work in the Drive co-working space in RiNo.

Havenly co-founders Jessie Dixon (left) and Lee Mayer. Photo by George Demopoulos.

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