Snow gear expo ramps up

The 55th SIA Snow Show kicked off Thursday at the Colorado Convention Center.

Since its debut in 1960, the convention has showcased the snow sports industry’s newest equipment, apparel and technology.

This is the Snow Show’s fifth year in Denver after moving from Las Vegas in 2010. Between 17,000 and 18,000 attendees are expected at this year’s event.

The Snow Show’s 550 exhibitors congregate from across the U.S. and Europe, and it is the only snow sport-specific trade show in the U.S.

Snow Show, put on by SnowSports Industries America, Photos by George Demopoulos.

Snow Show, put on by SnowSports Industries America, started Jan. 29. Photos by George Demopoulos.

Never Summer, based in Denver and also does manufacturing for other Colorado-based ski companies, like Icelantic.

Never Summer is based in Denver and also does manufacturing for other Colorado-based ski companies like Icelantic.

Jiberish is a clothing company that's moving into skiing outerwear.

Jiberish, a clothing company that’s moving into skiing outerwear, was on display at the convention.

Icelantic is coming out with two new ski models for the 2015-2016 season.

Icelantic is coming out with two new ski models for the 2015-2016 season.

Voormi is an outerwear company based in Pagosa Springs.

Voormi, an outerwear company based in Pagosa Springs, had a booth at Snow Show.

Denver Broncos snowboard by Utah-based company RAMP (Riders, Artists and Musicians Project). RAMP has exclusive licensing to NFL and MLB team logos for snowboards and skis.

Denver Broncos snowboard by Utah-based company RAMP (Riders, Artists and Musicians Project). RAMP has exclusive licensing to NFL and MLB team logos for snowboards and skis.

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