Coworking franchisees band together, adopting shared pricing and access

Venture X takes Dairy Block space in Denver

The coworking group includes a location in LoDo at the Dairy Block, pictured here. (BusinessDen file)

They’re going from coworking to co-owning. 

Two area Venture X locations, as well as 10 Office Evolution locations — which together span 225,000 square feet — are part of the newly created Denver Coworking LLC.

Scott Baroway, an attorney who owns two of the spaces, said the setup means that the franchisee owners of each of the locations now have a stake in all the others. They’ll share revenue and allow their clientele to access all 12 spots.

160706baroway004re Color WEB

Scott Baroway with his wife, Cindy (Courtesy Scott Baroway)

“You can’t move this freely between Regus. You can’t move this freely between Wework,” Baroway said. “You don’t have the local ownership, you don’t have local attachment to the spaces at either of those organizations, and we’re all three.”

Baroway said the group’s members knew each other from calling to help clients move from one location to another. That in part prompted the decision to band together to create a more seamless coworking experience.

“It was really about creating the best business model for small businesses in the metro area that could exist,” he said.

Baroway is managing the combined operation with Channen Smith, who co-owns the Venture X locations downtown and in Greenwood Village, along with some of the Office Evolution spots. 

“(We’re) in our spaces daily, fixing things, correcting things, changing things. Somebody has an issue, it comes to the owner. It doesn’t go up a corporate ladder,” Baroway said.

The coworking spots involved stretch from Longmont down through the Denver Tech Center:

Boulder: 4845 Pearl East Circle

Louisville: 357 S. McCaslin Blvd.

Broomfield: 11001 W. 120th Ave.

Longmont: 1079 S. Hover St.

Northglenn: 11990 Grant St.

Golden: 14143 Denver West Parkway.

Lakewood/Belmar: 355 S. Teller St.

Denver/LoDo (Venture X): 1800 Wazee St.

Uptown: 1580 N. Logan St.

Glendale: 501 S. Cherry St.

DTC: 7350 E. Progress Place

Greenwood Village (Venture X): 6400 S. Fiddlers Green Circle

The spaces will continue operating under their current names, but with a new shared pricing structure. It costs $99 a month for the most basic plan, which includes access to all the locations. Baroway noted the various locations have different perks, such as a golf simulator in Lakewood or outdoor spaces in the DTC. 

“I started as an Office Evolution member 11 years ago as a lawyer, and realized how beneficial the model was to people like myself, who were solopreneurs that had clients all over town,” Baroway said. 

The combined spaces have 720 individual and team offices, with an 85-percent-to-95 percent average occupancy, he said.

Baroway said his new partnership is scouring the metro area for future expansion. Whether a new location would be an Office Evolution or Venture X would depend on the spot and the building’s footprint. The former caters more to “solopreneurs” such as the therapist, lawyer or tax preparer, with more hot desk options. The latter is more for the enterprise client, Baroway said, which may book 2-10 offices in a block and use the space as a regional or company headquarters.

“The markets in the commercial space is still challenging. There’s a lot of ownership turnover right now … in a lot of these larger buildings, people are trying to sort out their finances on the ownership end. So we’re having to deal with non-traditional types of ownership groups,” he said. 

Top candidates for expansion include the Meridan, Lone Tree and Highlands Ranch areas down south, and Loveland and the I-25 corridor up north. 

“We need 15,000-plus square feet. So we need fairly good-sized space to create an atmosphere of community and to have enough open space for coworking,” Baroway said.

Venture X takes Dairy Block space in Denver

The coworking group includes a location in LoDo at the Dairy Block, pictured here. (BusinessDen file)

They’re going from coworking to co-owning. 

Two area Venture X locations, as well as 10 Office Evolution locations — which together span 225,000 square feet — are part of the newly created Denver Coworking LLC.

Scott Baroway, an attorney who owns two of the spaces, said the setup means that the franchisee owners of each of the locations now have a stake in all the others. They’ll share revenue and allow their clientele to access all 12 spots.

160706baroway004re Color WEB

Scott Baroway with his wife, Cindy (Courtesy Scott Baroway)

“You can’t move this freely between Regus. You can’t move this freely between Wework,” Baroway said. “You don’t have the local ownership, you don’t have local attachment to the spaces at either of those organizations, and we’re all three.”

Baroway said the group’s members knew each other from calling to help clients move from one location to another. That in part prompted the decision to band together to create a more seamless coworking experience.

“It was really about creating the best business model for small businesses in the metro area that could exist,” he said.

Baroway is managing the combined operation with Channen Smith, who co-owns the Venture X locations downtown and in Greenwood Village, along with some of the Office Evolution spots. 

“(We’re) in our spaces daily, fixing things, correcting things, changing things. Somebody has an issue, it comes to the owner. It doesn’t go up a corporate ladder,” Baroway said.

The coworking spots involved stretch from Longmont down through the Denver Tech Center:

Boulder: 4845 Pearl East Circle

Louisville: 357 S. McCaslin Blvd.

Broomfield: 11001 W. 120th Ave.

Longmont: 1079 S. Hover St.

Northglenn: 11990 Grant St.

Golden: 14143 Denver West Parkway.

Lakewood/Belmar: 355 S. Teller St.

Denver/LoDo (Venture X): 1800 Wazee St.

Uptown: 1580 N. Logan St.

Glendale: 501 S. Cherry St.

DTC: 7350 E. Progress Place

Greenwood Village (Venture X): 6400 S. Fiddlers Green Circle

The spaces will continue operating under their current names, but with a new shared pricing structure. It costs $99 a month for the most basic plan, which includes access to all the locations. Baroway noted the various locations have different perks, such as a golf simulator in Lakewood or outdoor spaces in the DTC. 

“I started as an Office Evolution member 11 years ago as a lawyer, and realized how beneficial the model was to people like myself, who were solopreneurs that had clients all over town,” Baroway said. 

The combined spaces have 720 individual and team offices, with an 85-percent-to-95 percent average occupancy, he said.

Baroway said his new partnership is scouring the metro area for future expansion. Whether a new location would be an Office Evolution or Venture X would depend on the spot and the building’s footprint. The former caters more to “solopreneurs” such as the therapist, lawyer or tax preparer, with more hot desk options. The latter is more for the enterprise client, Baroway said, which may book 2-10 offices in a block and use the space as a regional or company headquarters.

“The markets in the commercial space is still challenging. There’s a lot of ownership turnover right now … in a lot of these larger buildings, people are trying to sort out their finances on the ownership end. So we’re having to deal with non-traditional types of ownership groups,” he said. 

Top candidates for expansion include the Meridan, Lone Tree and Highlands Ranch areas down south, and Loveland and the I-25 corridor up north. 

“We need 15,000-plus square feet. So we need fairly good-sized space to create an atmosphere of community and to have enough open space for coworking,” Baroway said.

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