Some shots of the coffee-making process at Procession. The company expects to move to Ballpark by the end of the year. (Courtesy of Procession)
In May 2021, Josh Bosarge and Stephen Ashley sat in Jubilee Coffee along Park Avenue. The duo from Texas were filing the documents to start a coffee shop of their own.
Now the pair are returning to 1075 Park Avenue West — to take over the space that Jubilee occupied.
“All the chips so happened to work out together,” Bosarge said.
Bosarge and Ashley own Procession Coffee, which started as a mobile coffee cart and moved into the Zeppelin Station food hall in 2022. But the company now wants to have more control over its environment, so it’s moving out.
“We have a strong brand and it gets a little muddied when you have to share that ecosystem with other businesses” Bosarge said.
That brand, Bosarge explained, is “rooted in minimalism.” The existing Procession space features a stark black-and-white color scheme, with punk and tattoo motifs throughout. People that get a tattoo of the company’s logo get free drip coffee for life.
“There are 50 people in Denver who have one,” Bosarge said.
Procession briefly added a second location in a Highlands cocktail bar in 2023, selling coffee there during the day, but had the same issue, he said. The arrangement ended after two weeks.
“It was essentially everything we didn’t want it to be … we were having days with $15 in sales,” Bosarge said.
On Park Avenue, meanwhile, Procession will take over Jubilee’s 700 square feet within Asterisk, an event center that hosts weddings, corporate events and the like. Matt Hand, who co-owns Asterisk and its building, said Jubilee was recently sold, and the new owner wasn’t interested in a downtown location.
The Asterisk space on Park Avenue. (Courtesy From the Hip)
Hand said Jubilee introduced him to Procession.
“They’re called in Denver the barista’s coffee shop,” he said. “All the baristas in town go there to hang out.”
Hand expects Procession to utilize the building’s roof for additional seating when the weather is nice, and to benefit from the event business.
“A lot of people want coffee and a featured drink at their thing that is a non-alcoholic option,” he said.
Bosarge, 36, and Ashley, 32, are from small towns outside Houston and have been friends for nearly 20 years. Procession raked in about $100,000 in revenue last year, he said, and sales are up nearly 50 percent this year.
Bosarge, who works full time at a screenprint shop, said it’ll cost less than $20,000 to outfit the new space because it’s largely turnkey. The biggest expense: buying the old refrigerator from Jubilee.
Bosarge said that he hopes to open up in Asterisk before year’s end.
“Their faith in us and just the timing made it all make sense,” Bosarge said. “I think Zeppelin Station is a mile down the road from where we are now, so we can retain our customer base along with Jubilee’s.”
Some shots of the coffee-making process at Procession. The company expects to move to Ballpark by the end of the year. (Courtesy of Procession)
In May 2021, Josh Bosarge and Stephen Ashley sat in Jubilee Coffee along Park Avenue. The duo from Texas were filing the documents to start a coffee shop of their own.
Now the pair are returning to 1075 Park Avenue West — to take over the space that Jubilee occupied.
“All the chips so happened to work out together,” Bosarge said.
Bosarge and Ashley own Procession Coffee, which started as a mobile coffee cart and moved into the Zeppelin Station food hall in 2022. But the company now wants to have more control over its environment, so it’s moving out.
“We have a strong brand and it gets a little muddied when you have to share that ecosystem with other businesses” Bosarge said.
That brand, Bosarge explained, is “rooted in minimalism.” The existing Procession space features a stark black-and-white color scheme, with punk and tattoo motifs throughout. People that get a tattoo of the company’s logo get free drip coffee for life.
“There are 50 people in Denver who have one,” Bosarge said.
Procession briefly added a second location in a Highlands cocktail bar in 2023, selling coffee there during the day, but had the same issue, he said. The arrangement ended after two weeks.
“It was essentially everything we didn’t want it to be … we were having days with $15 in sales,” Bosarge said.
On Park Avenue, meanwhile, Procession will take over Jubilee’s 700 square feet within Asterisk, an event center that hosts weddings, corporate events and the like. Matt Hand, who co-owns Asterisk and its building, said Jubilee was recently sold, and the new owner wasn’t interested in a downtown location.
The Asterisk space on Park Avenue. (Courtesy From the Hip)
Hand said Jubilee introduced him to Procession.
“They’re called in Denver the barista’s coffee shop,” he said. “All the baristas in town go there to hang out.”
Hand expects Procession to utilize the building’s roof for additional seating when the weather is nice, and to benefit from the event business.
“A lot of people want coffee and a featured drink at their thing that is a non-alcoholic option,” he said.
Bosarge, 36, and Ashley, 32, are from small towns outside Houston and have been friends for nearly 20 years. Procession raked in about $100,000 in revenue last year, he said, and sales are up nearly 50 percent this year.
Bosarge, who works full time at a screenprint shop, said it’ll cost less than $20,000 to outfit the new space because it’s largely turnkey. The biggest expense: buying the old refrigerator from Jubilee.
Bosarge said that he hopes to open up in Asterisk before year’s end.
“Their faith in us and just the timing made it all make sense,” Bosarge said. “I think Zeppelin Station is a mile down the road from where we are now, so we can retain our customer base along with Jubilee’s.”
