NBA star sues Dish over $1.4M in ad work

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Russell Westbrook of the Oklahoma City Thunder stretches before the first quarter on Tuesday, Feb. 26, 2019. (AAron Ontiveroz/The Denver Post)

Basketball star Russell Westbrook’s advertising company has sued Dish Network, accusing the Douglas County-based telecom giant of skimping on $1.4 million in payments.

Westbrook, 35, has played for five teams over a 15-year NBA career and is now with the Los Angeles Clippers. He also has a significant business portfolio at Russell Westbrook Enterprises that touches on real estate, venture capital, fashion and digital marketing.

In May 2021, Dish hired Russell Westbrook Enterprises to provide digital advertising and marketing for Dish’s cellphone service subsidiaries, Boost Mobile and Boost Infinite, according to a lawsuit that the marketing firm filed in Denver’s federal court Tuesday.

Specifics about their arrangement and Westbrook’s involvement were not included in the lawsuit and a court exhibit outlining that work was suppressed. Lawyers and representatives for Russell Westbrook Enterprises did not answer questions about the contract.

“My mission is to enable brands to reach multicultural audiences through programmatic data-driven media solutions,” Westbrook said of his marketing business in 2022.

In this week’s lawsuit, his company said that it met or exceeded all advertising metrics when working for Dish. Yet, when it invoiced the Colorado company at the end of 2022 and in summer 2023, those invoices were ignored, according to the marketing firm.

“Dish never paid RWE the amounts owed…never claimed RWE failed to perform the work under the contract, has never claimed the invoices were improper, and provided no explanation for its failure to pay the amounts owed,” Tuesday’s lawsuit alleges.

So, the Los Angeles-based RWE wants U.S. Magistrate Judge Susan Prose to force Dish to pay the $1.4 million in invoices, along with interest and attorney fees. RWE is represented by attorneys Ethan Zweig and David Belsheim in the Denver office of Hall & Evans.

Spokespeople for Dish did not answer a request for comment about the lawsuit.

russ4

Russell Westbrook of the Oklahoma City Thunder stretches before the first quarter on Tuesday, Feb. 26, 2019. (AAron Ontiveroz/The Denver Post)

Basketball star Russell Westbrook’s advertising company has sued Dish Network, accusing the Douglas County-based telecom giant of skimping on $1.4 million in payments.

Westbrook, 35, has played for five teams over a 15-year NBA career and is now with the Los Angeles Clippers. He also has a significant business portfolio at Russell Westbrook Enterprises that touches on real estate, venture capital, fashion and digital marketing.

In May 2021, Dish hired Russell Westbrook Enterprises to provide digital advertising and marketing for Dish’s cellphone service subsidiaries, Boost Mobile and Boost Infinite, according to a lawsuit that the marketing firm filed in Denver’s federal court Tuesday.

Specifics about their arrangement and Westbrook’s involvement were not included in the lawsuit and a court exhibit outlining that work was suppressed. Lawyers and representatives for Russell Westbrook Enterprises did not answer questions about the contract.

“My mission is to enable brands to reach multicultural audiences through programmatic data-driven media solutions,” Westbrook said of his marketing business in 2022.

In this week’s lawsuit, his company said that it met or exceeded all advertising metrics when working for Dish. Yet, when it invoiced the Colorado company at the end of 2022 and in summer 2023, those invoices were ignored, according to the marketing firm.

“Dish never paid RWE the amounts owed…never claimed RWE failed to perform the work under the contract, has never claimed the invoices were improper, and provided no explanation for its failure to pay the amounts owed,” Tuesday’s lawsuit alleges.

So, the Los Angeles-based RWE wants U.S. Magistrate Judge Susan Prose to force Dish to pay the $1.4 million in invoices, along with interest and attorney fees. RWE is represented by attorneys Ethan Zweig and David Belsheim in the Denver office of Hall & Evans.

Spokespeople for Dish did not answer a request for comment about the lawsuit.

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