NBCUniversal sells some assets of Bluprint, formerly Craftsy

A screenshot of Bluprint’s website.

The company formerly known as Craftsy will live on after all, at least in some capacity.

TN Marketing, a Minneapolis-based online video subscription and streaming business, announced Wednesday that it has acquired some assets of Bluprint from NBCUniversal, which renamed the company after buying it in 2017.

Denver-based Bluprint, which sold subscriptions allowing members to watch crafting videos, announced in May that it would be shutting down. No reason was given for the decision, and an NBCUniversal spokeswoman on Wednesday declined to give one.

The May announcement prompted many Bluprint subscribers to become concerned that they would lose access to videos they purchased when the company operated on more of an a la carte model.

TN Marketing said Wednesday that its acquisition, which already has closed, “will provide a seamless transition for current Bluprint customers and subscribers, by preserving their access to the Bluprint content.”

Terms of the deal were not disclosed.

TN Marketing said the acquisition makes it “the largest online digital video subscription company focused on instructional how-to content.” The company’s other websites include Fix My Hog (featuring videos on motorcycle maintenance and repair), Get Healthy U TV (workouts) and Woodworkers Guild of America.

When it announced its impending closure in May, Bluprint told the state in a letter that it would lay off its 137 employees in July and August. A spokeswoman for TN Marketing didn’t respond to an emailed list of questions, including one regarding how the acquisition affects those planned layoffs, by press time.

John Levisay, Craftsy/Bluprint founder and CEO, did not respond to a request for comment from BusinessDen on Wednesday, although a note from him was posted on the company’s website.

“The Craftsy/Bluprint team have spent the last decade working to build the world’s best learning content and community,” he wrote. “We are confident that TN Marketing will continue this legacy and feel that their customer centric approach, deep understanding of content and hobbies, and technical acumen make them uniquely positioned to do so.”

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