Jon Rosenberg thinks he has the solution for that iPhone that’s always dying from the cold.
The Empire resident plans to launch Cold Case Gear on Kickstarter in 2019, and hopes to provide backcountry enthusiasts with lightweight cases and sleeves that will keep batteries juiced and supplies protected from harsh temps.
Rosenberg said his wife, a photographer, helped to spark his idea for Cold Case Gear. The couple, who met in Minnesota before moving to Colorado, often takes long trips outdoors, like the five-day excursion they’re planning to the Tetons for New Year’s Day.
“The issue we’ve always had is the first night when we’re in the backcountry, her batteries always die,” Rosenberg said.
Seeking to solve the issue, Rosenberg bought some insulation material off Etsy for $40 and began making pouches and bags for phones, batteries and food.
“The proof of concept worked way better than I thought,” he said. “That’s when I thought just how useful it was and how many different things you can use this product for.”
Rosenberg said he has a utility patent pending, and plans to launch Cold Case Gear with two products at first: an insulated phone case and a catch-all pouch for holding batteries, food, GPS units and other supplies.
He’s also working on an insulated sleeve for keeping water from freezing, as well as a GoPro case and a case fitted for propane gas canisters to keep them from turning into a liquid.
Rosenberg said the products will be manufactured in Vietnam, and he’s going the Kickstarter route to get a critical mass of funding that will allow him to start production. He’s waiting on pricing from the factory before determining his Kickstarter goal.
“Once I have more production samples in hand, then I’ll go out venturing into the retail world and try to get people on board,” Rosenberg said.
Rosenberg plans to price his products for between $50 and $60 for his smaller items, and up to $120 for his water bladder sleeve.
The 30-year-old New York native plans to work full time on the business in the future, but for now, he’s helping out with Denver outdoor company MHM gear and working as a shuttle driver for the Summit Express.
While other companies such as Outdoor Research and 40 Below also sell temperature-regulating and insulation products, Rosenberg thinks he’ll have an edge with his affordable and lightweight cases, the heaviest of which will be 200 grams.
And Rosenberg said his Cold Case products already have made a difference for the couple on their adventures.
“It’s been really nice, especially with spending extended time in the backcountry with all this electronic equipment, to know that you’ll be able to use it and to be able to eat your food,” he said.