A 5-year-old consumer tech startup is about to double its space in downtown Denver.
Denver-based Registria is moving from 1621 18th St., where it occupies less than 4,000 square feet, to 1600 Stout St., where it will have 8,000 sf.
“We have approximately 30 people in the Denver office today,” said Heather Wilkerson, vice president of marketing. “It’s going to support our growth over the next couple years to essentially double, if not more, our employee base here at headquarters.”
Registria will move into the new space in March.
“The layout and configuration of the office space is very conducive to how we operate as a company,” Wilkerson said, citing ample conference rooms and group space. “We knew we wanted to remain downtown. That location in particular is right off the RTD rail line, which is also a huge drawing point.”
Registria has hired furniture company Interior Environments to help the startup’s build out and customize the space.
CEO Chris McDonald founded Registria in 2013 as a way to digitize the registration process for consumer products. Many home appliances, consumer electronics and children’s products come with paper registration cards that the buyer must fill out and give back to the company in order to be eligible for a warranty. In cases such as children’s toys, companies often are required by law to offer product registration in the event they need to recall them, Wilkerson said.
McDonald wanted to make the registration process quicker and more efficient. In 2015, the company released Photoregister, which allows buyers to register their products simply by snapping a quick photo of the appliance, TV or other product.
“We now work with over 300 brands around the globe to improve the registration process,” Wilkerson said, including Whirlpool Corp. and LG Electronics.
Registria takes the registration data from consumers, and helps companies create marketing and sales campaigns to target those customers.
Wilkerson said the company is profitable, but declined to disclose revenue.
“At the core of what we do is a lot of data and marketing technology, and the Denver market has a long legacy of both data and marketing technology,” she said. “Denver is just emerging more and more so as a strong technology market. We see a tremendous amount of value having our headquarters here.”