Three years of letter writing paid off for a Denver discount residential brokerage startup that has a new chairman.
LoHi-based Trelora, which charges customers a fixed fee of around $2,500 to buy or sell a house, announced this week that it named former Chipotle co-CEO Monty Moran as chairman of the board.
Trelora founder Joshua Hunt said he wrote Moran letters for 3 1/2 years before he landed a meeting. Moran is taking over from Hunt.
“Our theory is if he can take a chicken burrito from a kitchen county to 2,100 locations … he could help us get Trelora up from the ground,” Hunt said.
Moran eventually agreed to make a small investment in Trelora, which has 60 employees. Hunt declined to disclose company revenue or how much of the company Moran owns.
Hunt said when started Trelora as a flat- fee brokerage undercutting the standard commission on home sales, he researched Chipotle.
“I found that Chipotle had done something in the food world very similar to what I was attempting to do in real estate,” he said. “They brought in a new concept, streamlining a process and creating transparency for people to see.”
Moran, who is a lawyer, previously worked at the law firm Messner and Reeves. He’s also on the board of Denver-based startup Blinker.
Hunt said Moran will help Trelora navigate its expansion into other cities across the United States, as well as deal with legal issues.
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