Owner Elle Jensen inside the original Broadway location. (Amethyst)
A North Broadway coffee shop is opening a second location in Denver’s Berkeley neighborhood.
Amethyst Coffee has signed a five-year lease for 1,400 square feet at 4999 W. 44th Ave. Founder Elle Jensen said she hopes to open by mid-May.
Jensen, 28, opened Amethyst Coffee at 1111 Broadway in Denver in February 2015.
She said expanding the brand was always part of the plan, but finding the new location was “a total emotional roller coaster.
“Since you have to imagine yourself in every space you look at, it’s kind of like you have to fall in love with it a little bit,” she said. “I imagine it’s very similar to looking for a home.”
The original Amethyst is on the ground floor of an office and retail complex fashioned out of an old hotel.
Jensen said she wanted another older building with character for her second location, and found it in the building owned by Ken Wolf and Jim Osaka, the pair behind Denver Central Market in RiNo.
“They want to put in period-style windows and try to keep the building as historically accurate as possible,” she said.
Jensen said she also wanted a more residential area for the second round. The Broadway shop gets some visits from Capitol Hill, but largely draws from workers in the area. At the new location, she hopes to attract families by having a kids’ menu.
The Berkeley space is about the same size as the Broadway location, Jensen said, but the building’s shared restrooms mean it will have more seating. Denver’s Paper Airplane is designing the new space.
Owner Elle Jensen inside the original Broadway location. (Amethyst)
A North Broadway coffee shop is opening a second location in Denver’s Berkeley neighborhood.
Amethyst Coffee has signed a five-year lease for 1,400 square feet at 4999 W. 44th Ave. Founder Elle Jensen said she hopes to open by mid-May.
Jensen, 28, opened Amethyst Coffee at 1111 Broadway in Denver in February 2015.
She said expanding the brand was always part of the plan, but finding the new location was “a total emotional roller coaster.
“Since you have to imagine yourself in every space you look at, it’s kind of like you have to fall in love with it a little bit,” she said. “I imagine it’s very similar to looking for a home.”
The original Amethyst is on the ground floor of an office and retail complex fashioned out of an old hotel.
Jensen said she wanted another older building with character for her second location, and found it in the building owned by Ken Wolf and Jim Osaka, the pair behind Denver Central Market in RiNo.
“They want to put in period-style windows and try to keep the building as historically accurate as possible,” she said.
Jensen said she also wanted a more residential area for the second round. The Broadway shop gets some visits from Capitol Hill, but largely draws from workers in the area. At the new location, she hopes to attract families by having a kids’ menu.
The Berkeley space is about the same size as the Broadway location, Jensen said, but the building’s shared restrooms mean it will have more seating. Denver’s Paper Airplane is designing the new space.
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