It’s a maze of flannel shirts right now at the Colorado Convention Center.
For the first time the highly anticipated Outdoor Retailer has joined forces with Snowsports Industries of America for an explosion of outdoor products, businesses and hype in Denver.
Outdoor Retailer + Snow Show kicked off Thursday, and runs through Sunday.
Colorado won the bid for the show last summer after Outdoor Retailer announced its plans to leave Salt Lake City, Utah, in protest of the state’s efforts to end federal control of millions of acres of public land.
Colorado outdoor companies like Icelantic Skis, Big Agnes and Smartwool join more than 1,000 brands filling three levels at the convention center.