Online hand-me-down store raises $300K; leases warehouse in Arvada

warehouse inventory

Good Buy Gear recently moved to a warehouse at 6076 W. 55th Ave. in Arvada. (Good Buy Gear)

Sometimes, you just need a little help from internet moms.

The Good Buy Gear website gives parents a platform to buy and sell hand-me-downs.

Co-founders Kristin Langenfeld and Jessica Crothers started by storing for-sale items like strollers and highchairs in their garages. In July the company moved into a 3,100-square-foot warehouse at 6076 W. 55th Ave. in Arvada.

Chief marketing officer Cambria Jacobs said it has raised $300,000 of a $500,000 funding round. Currently, the company is focusing on Colorado, expanding inventory and adding employees.

But adding to the family could be in the works, Jacobs said. Good Buy has looked into California, Oregon, Washington and Arizona for possible expansion in 2018.

“For now we’re just sort of learning and innovating and figuring out what’s best,” Jacobs said. “Colorado is definitely our sweet spot right now.”

Relay Ventures out of Silicon Valley was one of Good Buy’s investors.

Parents can list children’s items online using the firm’s app or reach out to the Good Buy Gear team to pick things up and post them online. Sellers keep 60 percent of the final sale price. Good Buy will pick up items, clean them and list them on the website for a $25 fee.

goodBuyGear jessicaCrothers KristinLangenfeld

Founders Jessica Crothers, left, and Kristin Langenfeld. (Good Buy Gear)

For parents looking to buy, the website splits gently used items into separate categories. Once an item is purchased, the buyer can have it delivered or pick it up from the Good Buy warehouse. Delivery is free for sales over $40.

The company has a delivery team and recently started testing shipping items out of state.

Jacobs said that the company wanted to help moms find a way to recycle expensive children’s items and get some money back. She estimated that in Good Buy’s first year of business, nearly a third of sales came from repeat customers.

Langenfeld, CEO, and Crothers, COO, first started the company in September last year using $5,000 in personal funds. Jacobs and the two co-founders are the only three full-time employees. Depending on how many orders come in, Good Buy has between two and five part-time team members working on pickup and delivery.

While the business has some online competition from established websites like eBay and Craigslist, Jacobs said, there is more to Good Buy than decluttering a house. The service lets potential purchasers ask questions about for-sale items and sorts items by age-appropriate categories for parents who are unsure what to get.

“We’re not just an online garage sale,” she said.

In Arvada, Good Buy has some brick-and-mortar competition as well. Two chain stores – Once Upon a Child at the intersection of 80th Avenue and Sheridan Boulevard, and Kid to Kid near 52nd Avenue and Wadsworth Boulevard – both buy and sell children’s items and have multiple Colorado locations.

warehouse inventory

warehouse inventory

Good Buy Gear recently moved to a warehouse at 6076 W. 55th Ave. in Arvada. (Good Buy…

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