Pilates pro Heather Willer next month is opening her new studio in Capitol Hill.
Willer purchased the 2,000-square-foot studio at 1138 E. Sixth Ave., across from the Landmark Esquire, in May for $150,000. She transformed the space into Axis Pilates, which also will offer cycling and TRX training.
“The location is what sold me,” Willer said. “There is so much light that comes in there. You feel like you’re outside.”
The location previously hosted The Corner Studio, a cycling and Pilates studio, where Willer rented space for private clients. In addition to buying new equipment and updating the lighting, décor and lobby, Axis has tripled the number of classes to 37 per week.
She said many of her customers walk or ride their bikes to the studio.
“You have Cherry Creek right there; you’re close to Baker and Cap Hill,” Willer said. “It has a sense of convenience for the community.”
Willer, 37, has worked in the fitness industry for 13 years, opening Pilates studios Los Angeles before moving to Denver with her husband six years ago. Since then, she’s helped luxury apartments with fitness amenities and franchised six Denver locations for California-based Club Pilates.
“It was time to part ways and do my own thing,” Willer said.
She said she spent $29,000 on renovating the studio, purchasing four new Pilates reformers and other equipment. A private room is designed for new clients to learn how to maneuver the equipment and receive one-on-one instruction from one of the company’s five additional instructors.
“Before, because it was all in one space, this allows us to add a lot more classes to the schedule and do privates at the same time,” Willer said.
While maintaining the classic and contemporary styles of Pilates in classes, Willer also mixes in cycling and TRX. Clients will cycle for 25 minutes on the first floor of her studio before walking upstairs to do 25 minutes of Pilates core work.
“We’re going to torch the core basically,” she said. “You’ve got to switch it up, and keep those muscles guessing.”
Axis offers classes from 6 a.m. to 7 p.m. A membership for 12 classes per month costs $190 and a drop-in class costs $25.
In addition to Axis, Willer plans to open two more studios in the next two years.
“I have a lot of support within the Pilates community,” she said. “I know a lot of instructors and they’re excited about what I’m doing.”