Going vegan isn’t the only drastic life change for a Denver bodybuilder. Danielle Harvey, 30, also is trying out entrepreneurship.
She’s opening Body by D, a yoga, personal training and group fitness gym on Aug. 1 at 520 Cherokee St., across from Denver Health.
“It was the perfect timing and the perfect location,” Harvey said. “It is in the Baker neighborhood, which is really up-and-coming – there are a lot of businesses, a lot of growth, and a lot of opportunity there.”
Harvey, who grew up in Thornton, has competed in bodybuilding competitions for four years. After getting her personal training certification two years ago, she started working with clients one-on-one out of her garage gym or traveling to meet them.
Harvey is also a certified yoga instructor, which indirectly led to her current gym space on Cherokee. When the yoga owners closed the studio where Harvey instructed, she reached out to the landlord about taking over the space. She signed the lease two weeks ago.
Body by D pays $1,300 per month for rent, and spent $2,000 to purchase slam balls, yoga blocks, elastic bands, kettle bells and box jumps for classes. Harvey’s father also invested $2,300 in covering the gym’s initial deposit and rent.
The studio will offer about 20 classes per week, including yoga flow classes, yoga with weights, strength and conditioning, and high intensity interval training classes. Although clients come mostly from her personal training business, Harvey says the majority of business eventually will be from group fitness options. She also plans to open one of the rooms as a massage therapy studio.
Harvey plans to be the sole instructor at the gym, with other personal trainers, massage therapists and instructors using the space on a contractual basis.
Body by D charges $80 for a five-pack of group classes and $120 for a 10-pack. In addition, customers can pay $90 per month for a six-month membership, while personal training costs are $600 per month for two sessions per week.
As a recent convert to a vegan diet and with a bodybuilding background, Harvey puts a concerted effort into clients’ nutrition.
“Being a competitor, I’ve just been really dialed down on nutrition. I had to be,” she said. “I really like to promote more plant-based eating. It’s not something I force people, but I encourage people to eat more fruits and vegetables.”
The company charges $350 for a month of nutrition coaching, or $150 per month for personal training clients.
Harvey also plans to give her neighbors to the north at Denver Health a special deal: 25 percent off all services for employees.
“A lot of those girls would come over and come to my classes I was teaching when it wasn’t my studio,” Harvey said.