Personal training gym reaches into Denver market

Brad Williamson

Brad Williamson opened Summit Fitness LLC at 2000 S. Dahlia St. (Kate Tracy)

Bulking up with barbells and squat racks, a new personal training gym is powering into Denver.

Summit Fitness LLC, a 4,000-square-foot personal training gym, opened this month at 2000 S. Dahlia St. #300, a 5-minute drive east of the University of Denver.

“It’s hard to find a space like this that is in good shape … this space has been very well renovated,” owner Brad Williamson said. “It’s a unique clean space (with) tons of street parking and close to our clients.”

Armed with a $75,000 SBA loan, Williamson has bulked up his retrofitted 2,500-square-foot industrial warehouse with barbells, medicine balls, bodyweight accessories and leg presses, as well as squat racks, tires and 60 feet of turf. He also invested about $25,000 to get the studio off the ground.

“Most other studios that have this kind of size are either Olympic lifting studios or CrossFit,” Williamson said. “We do lot of functional training with our clients … We do movements like (CrossFit) but we’re not a CrossFit gym.”

At Summit Fitness, clients meet with personal trainers for a 45-minute private consultation about fitness goals and past workout experience. Trainers will then measure clients’ body fat and take photos to help measure the progress, before creating a training program and giving nutrition advice.

“Most people we deal with are not athletes,” Williamson said. “They have been injured or have fallen off (a fitness regimen) in some way.”

summitFitness int

The retrofitted 2,500-square-foot industrial warehouse. (Kate Tracy)

In addition to the main gym and client consultation room, Summit has cardio machines in the warmup lobby area, a massage therapy room and a room for spin classes.

Williamson has contracted six personal trainers to meet clients, but hopes eventually to have up to 15.

The 29-year-old decided to open Summit after seven years as a personal trainer. Originally from Arkansas, he moved to Colorado seven years ago to be closer to skiing and other outdoor activities.

“I’ve basically worked every job in the fitness industry,” Williamson said. “I just got tired of being under the retail side. (Now) I get to actually work with clients.”

Within a mile of Summit Fitness are other personal training businesses, including Ascent Fitness, Project Rise Fitness and Define Fitness.

“Our location is quite different than most of them,” Williamson said, adding that many personal training studios are in the basements of large businesses. “We wanted a space with a lot of energy.”

Summit sessions start at $15 per hour for small groups, up to $60 per hour for one-on-one personal training, Williamson said. Each trainer pays the company a percentage or flat rate for using the facilities and equipment.

Brad Williamson

Brad Williamson

Brad Williamson opened Summit Fitness LLC at 2000 S. Dahlia St. (Kate Tracy)

A 4,000-square-foot gym has opened at 2000 S. Dahlia St., a 5-minute drive east of the University of Denver.

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