Denver International Airport has landed one of Denver’s prominent sellers of western wear for an exhibit celebrating Colorado’s frontier legacy.
Rockmount, a producer of western and cowboy-style clothing, is one of five exhibitors featured in a display at DIA called “True Colorado: Western Heritage, Then & Now.” Rockmount is displaying many of its signature shirts, products and memorabilia in five large cases on the bridge between the main terminal and concourse A. The exhibit is running January to March.
“Where do more people pass by anywhere in this part of the country?” said Rockmount President Steve Weil. “We know that as a small family legacy biz that it’s very important to get out there and remind people you’re here.”