Snow gear convention touches down in Denver

Colorado's Meier Skis at Denver's 2017 SIA show. (Kate Tracy)

Colorado’s Meier Skis at Denver’s 2017 SIA show. (Kate Tracy)

The snow circus has come to town.

Yesterday marked the first day of the SnowSports Industries America Snow Show at the Colorado Convention Center.

Exhibitors at this year’s SIA are touting virtual reality goggles, ski bikes and snow skateboards, along with their skis, boards, jackets and other more conventional gear. And there’s a good contingent of Colorado companies showing off wares, like Meier Skis, Phunkshun Wear and Icelantic Skis.

The show runs downtown through Jan. 29. On-snow demos at Copper Mountain will continue Jan. 30 through 31.

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Colorado's Meier Skis at Denver's 2017 SIA show. (Kate Tracy)

Colorado’s Meier Skis at Denver’s 2017 SIA show. (Kate Tracy)

Yesterday marked the first day of the SnowSports Industries America Snow Show at the Colorado Convention Center.

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