Skate shop decks out S. Broadway storefront

Daniel Peterson, retail manager at BoardLife, stands in front of the store's "Deck It Out" section. (Kate Tracy)

Daniel Peterson, retail manager at BoardLife, stands in front of the store’s “Deck It Out” section. (Kate Tracy)

Denver skateboard manufacturer BoardLife has switched on its new shop and retail location, where it can crank out more than 35,000 skateboards a year.

“We really get a better footprint, it’s a great neighborhood and has a great infrastructure,” co-owner John Klutznick said. The business closed a store near Little Man Ice Cream in LoHi earlier this month.

BoardLife opened its new 3,700-square-foot shop, at 1775 S. Broadway, with five new employees. The retail store and factory now have 12 employees.

The company still features its “Deck It Out” wall, where skaters can pick out skate decks, wheels and graphics for $150. At the new location, employees help skaters make the boards themselves. The company also closed its shop in Austin, to focus on manufacturing at the new factory.

“Now we can make exactly what we want to make and innovate,” Klutznick said. “A lot of boards haven’t changed since the ‘70s.”

The shop also carries cruiser bikes and electric commuter bikes, and hopes to expand its “Deck It Out” feature to skis and snowboards.

Daniel Peterson, retail manager at BoardLife, stands in front of the store's "Deck It Out" section. (Kate Tracy)

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