A cannabis firm once known for party planning is now producing its own line of glass pieces, thanks to a seven-figure raise.
Jane West, a Denver-based company founded by Amy Dannemiller that originally organized marijuana-themed dinner parties and other get-togethers, landed $1.2 million in new investments, according to a recent SEC filing.
The line, called the Jane West Collection by GRAV, is being created in conjunction with Grav Labs, a Texas-based glass manufacturer.
“Creating what I consider home goods for the legal lifestyle was my goal from the very beginning,” Dannemiller said. “I wanted my own line when I started the event planning business, and I feel now is the right time to build this side of the business as the legal lifestyle has expanded.”
Five glass pieces are being manufactured, including a tabletop piece, a spoon pipe and a one-hit taster. The products will be available for sale Nov. 1 on Jane West’s website and at retailers beginning in 2017.
The merchandise will be produced in a cobalt blue, with additional colors planned for 2017. Jane West is also developing glass cleaners for its new line. Prices range from $50 to $200.
“These are products that you can use on-the-go, before dinner or before a yoga session,” Dannemiller said.
Jane West and its founder made headlines in 2014 when Dannemiller was asked to resign from her day job after appearing on a CNBC program about Colorado’s cannabis industry using a marijuana vaporizer. Since then, she has hired four employees and looked for design collaborations while serving as executive director for Women Grow, a development organization for women in the cannabis business.
The event planning has taken a back seat, though. Dannemiller said a SWAT Team raided a brunch she organized in April of 2014, which caused her to focus elsewhere.
Both the latest funding from a collection of investors and some of Jane West’s seed money, which Dannemiller said came from a New York-based investor, was used for research and development, creating the pipes’ molds and design work.