Battle for breakfast crowd hits the street

Waffle Up took a shot at competitor Jelly. Photo by Burl Rolett.

Waffle Up took a shot at competitor Jelly. Photo by Burl Rolett.

The syrupy breakfast business isn’t always so sweet.

Baker waffle joint Waffle Up took a shot at breakfast competitor Jelly on the sidewalk sign at its 300 Elati St. restaurant. The message, “Don’t be ‘Jelly’ of our waffles,” mimicked the Cap Hill mainstay’s pink and white logo.

Waffle Up set up shop in Baker last year after two years in the food truck business, according to its website. The restaurant serves up plain, powdered and gluten-free waffles with an array of toppings including bananas, bacon, cheese, yogurt, berries and whipped cream.

Jelly has two locations at a 600 E. 13th Ave. in Cap Hill and in the University area at 1700 E. Evans Ave. According to Jelly’s website, the menu features pancakes, French toast, scrambles, breakfast sliders and biscuits – but no waffles.

Waffle Up took a shot at competitor Jelly. Photo by Burl Rolett.

You must be a member to access BusinessDen's exclusive reporting.

Your subscription has expired. Renew now by choosing a subscription below!

For more informaiton, head over to your profile.

Profile


SUBSCRIBE NOW

TERMS OF SERVICE:

ALL MEMBERSHIPS RENEW AUTOMATICALLY. YOU WILL BE CHARGED FOR A 1 YEAR MEMBERSHIP RENEWAL AT THE RATE IN EFFECT AT THAT TIME UNLESS YOU CANCEL YOUR MEMBERSHIP BY LOGGING IN OR BY CONTACTING AARON@BUSINESSDEN.COM.

ALL CHARGES FOR MONTHLY OR ANNUAL MEMBERSHIPS ARE NONREFUNDABLE.




Return to Homepage

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments