Outdoor brands team up on new gear

Two outdoor gear retailers have teamed up on a new pack. Photos by Burl Rolett.

Two outdoor gear retailers have teamed up on a new pack. Photos by Burl Rolett.

A Denver-based ski company is adding a throwback backpack to its product line this winter: a $149 pack with space for both skis and a laptop.

Icelantic rolled out the company’s first pack this season after striking a deal with Golden-based Mountainsmith. The deal rounds out Icelantic’s new 5280 Collection – gear for city dwellers with an affinity for higher elevations.

“It’s for someone who spends their time in the city and also heads up to the mountains,” Icelantic founder Ben Anderson said. “So the pack was something we thought would be a cool addition to the collection.”

Icelantic paid backpack manufacturer Mountainsmith to manage production. The backpacks were made in Minnesota; a year-old Icelantic rule mandates that all its gear be made in the U.S.

Ben Anderson

Ben Anderson

The packs, which come in red, teal and blue and carry both the Icelantic and Mountainsmith logos, are a remake of a Mountainsmith pack Anderson remembered from more than 20 years ago.

“It’s one of their original designs from the early ’90s, so we kind of brought it out of the vault,” he said.

Icelantic ordered 300 packs to sell in the first production run. Anderson doesn’t have any firm plans to make more, he said, but may order more packs if the first 300 sell well.

As part of the production deal, Mountainsmith received 30 of the collaboration backpacks to sell on its own. Both companies will keep all revenues from the backpacks they sell.

The Icelantic X Mountainsmth Tyrol Pack joins a line of T-shirts, hats, button-up shirts and hooded sweatshirts in Icelantic’s 5280 collection. Each product is named for a Denver neighborhood, including a Five Points Five Panel hat, Sunnyside V-neck tee and Cap Hill quilted button-up.

Icelantic sells its skis and apparel in about 140 stores across the country and is in about 12 retailers in the Denver area, Anderson said.

The Icelantic X Mountainsmth Tyrol Pack  will be sold primarily online.

The Icelantic X Mountainsmth Tyrol Pack will be sold primarily online.

Icelantic skis have been produced in Denver since the brand launched in 2005.

The new packs are sold almost exclusively online, but Anderson plans to keep a few on hand for purchase at Icelantic’s Kalamath Street headquarters.

Mountainsmith sells a range of hiking, camping and outdoor gear, including tents, backpacks, trekking poles and sleeping bags.

The deal with Icelantic was a push to spread the name, said Jeremy Dodge, a marketing manager at Mountainsmith.

“It’s more of a marketing endeavor,” he said. “We’re not making a ton of money on it, but we wanted to make sure could give this legs and get the relationship (with Icelantic) off the ground.”

POSTED IN News, Retail, Top News

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