Marketing and Advertising

Arrow gains ‘Elevation’ with Super Bowl ad

A local film production house will use Legos to simulate how the building blocks made by Centennial-based Arrow Electronics become rockets and airplanes in the first ad Elevation Digital Media has created for the Super Bowl.

Branding firm spruces up its own look

As it irons out a new strategy and software, a local branding company is updating its own image with a new office, logo and website.

Branding firm revamps its own image

Trying to practice what it preaches to clients, a longtime local branding firm has simplified its name and upgraded its image.