Meet the gift article, a new way to share BusinessDen

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The “Share this article” button appears between the headline and lead photo. (Screenshot)

It just got a little easier to get your friends and colleagues into reading BusinessDen.

A “Share this article” button below the headline on our articles allows you to send a paywall-free link to someone’s email.

Subscriptions are a key part of our business model, allowing us to pay talented reporters to dig through documents and work the phones to land the intel you need to know. But we understand that sometimes you just want an easy way to share what you’ve just read, without checking if your colleague has a subscription.

And, of course, we’re hoping your contact sees the value of our news and opts to subscribe as well.

Subscribers get 10 gift articles a month. To use them, click the share button and enter your name and your contact’s email. You can craft your own message or just use the one we’ve provided.

Click “Send” and you’re good to go.

What do you do when your friend starts asking for a gift article every day? Send them to Businessden.com/subscribe

Thanks for reading. And feel free to send us a news tip.

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