X Denver closes private ‘club’ as company struggles in other cities

X Denver developer sued by contractor

X Denver in the Union Station North neighborhood as seen on Feb. 25, 2021. (Hyoung Chang/The Denver Post)

X Denver has closed what was supposed to be its X factor.

The apartment complex in Union Station North is closing its private ‘club’ as its owner struggles to complete projects in other major cities.

“It is with immense regret that we have made the difficult decision to suspend X Club operations by the end of the month,” club members were told last week. “Our motto ‘life’s better with company’ was, at least for a time, fulfilled; the community we created and the experiences we shared will be sincerely missed.”


A rendering of the rooftop deck and pool at X Denver. (Courtesy The X Company)

In a separate message sent only to residents of the complex, the landlord said “some changes” are occurring to the club and that they “will be transitioning operation of the club areas to a new management team.” It said some amenities can still be accessed by residents. 

X Denver, at 3100 Inca St., was developed by Chicago-based The X Company and completed in 2021. The firm completed a second local complex, X Denver 2, at 2130 Arapahoe St. earlier this year. The company also owns a third site where it has proposed X Denver 3.

Most large apartment complexes have shared amenities for residents. But X Denver stood out by branding its amenities — including a rooftop pool, coworking space and a restaurant/bar — as “X Club” and trying to sell $275 monthly memberships to those not not living in the building. Club access was free for residents.

X Denver 2 does not yet have a “club” component, although it is planned there as well.

The complexes are also unusual in offering “coliving,” where residents can be paired with random roommates and be responsible for only their portion of the rent regardless of whether all bedrooms in their unit are occupied.

X Company executives did not respond to multiple requests for comment. A staff member at the complex’s front desk said the club closed due to funding and legal issues, and said the plan is to find a new operator and reopen in mid-January with limited amenities.

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An entrance to the X Denver Club. (Matt Geiger/BusinessDen)

In May 2022, the national builder ARCO/Murray sued The X Company, claiming it was owed $1.3 million for its construction work at X Denver. The X Company used a $2 million bond to pay off the debt and the case was dropped in September 2022.

The development firm has faced significant hurdles in other markets. In September, the Phoenix Business Journal reported that construction had abruptly halted on X Phoenix. X CEO Noah Gottlieb told the publication only that he expected construction to resume “very soon.”

In October, the Houston Chronicle reported work on the 33-story X Houston apartment tower had stopped suddenly. Further east, the Tampa Bay Business Journal reported a similar story — construction of the 29-story X Tampa had stopped seemingly overnight.

In Tampa and Phoenix, both buildings had multiple liens against them, totaling millions in unpaid costs when combined, according to the publications.

And at X Denver, the lawsuit and club closure hasn’t been the only hiccup. Last year around Christmas, multiple floors were without heat and hot water for several days, said Jukka Pawley, 37, who claims to be the “first resident at X Denver.” 

While the property was being repaired, apartment management encouraged residents to take showers in the locker rooms on the complex’s 12th floor, according to documents provided by Pawley. 

“I feel so gaslit by this whole thing,” said Pawley, who paid $60,000 in rent between January 2021 and June 2023. 

“And they have the audacity to open up another building.”

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