Novo Coffee nabs Hilltop outpost

Novo Coffee plans to open its fourth shop on Holly Street in June. (Kailyn Lamb)

Jake Brodsky, owner of roaster and retail brand Novo Coffee, wasn’t out hunting for his fourth local coffee shop.

But the owner of a café with a prime spot in Hilltop asked if he was interested in buying her business and taking over the lease.

Now, Novo will have a Holly Street location in the former Crumb Café, which was a wholesale customer for Novo beans.

“It’s far away from our other stores,” Brodsky said. “So it’s kind of a different market for us, and it’s underserved for retail with coffee.”

The café shares a building with Park Burger and High Point Creamery.

Brodsky, who has Novo locations in Congress Park, downtown and Highland Square, said he wants to open in June. The space comes with furniture, but he is building an espresso bar.

Denon Moore ran the Crumb Café with her husband and also sold a location of Cake Crumbs Bakery and Café on Kearney Street in Park Hill. Moore said a couple from Park Hill are taking over that business.