A developer building a 100-story Waldorf Astoria hotel and condo tower in Miami plans to bring the posh name to Cherry Creek as well.
Property Markets Group intends to use the branding for the condo project it’s planning along 2nd Avenue between Saint Paul and Steele streets, according to a design review document recently submitted to the city.
The project would be much smaller than the tower in Miami, which PMG broke ground on in November. The Cherry Creek site is currently zoned for five stories. PMG hopes to get it rezoned to allow eight stories, and to vacate the alley through the property.
The vacated alley “allows for signature Waldorf Astoria development – highest quality in Cherry Creek,” the document says.
Waldorf Astoria is a luxury hotel brand operated by Hilton. The branding is sometimes also applied to condominium properties, similar to the Four Seasons, which has a tower in downtown Denver that features both.
The planned Cherry Creek project would feature only condos, according to a spokeswoman for PMG. The company declined to discuss other aspects of the project.
PMG spent $29.1 million in multiple transactions between late 2021 and early 2023 to buy the 0.81-acre site where it intends to build the condo project, records show. The site includes the former Piatti and Bombay Clay Oven restaurant buildings.
It’s unclear how many units the project would have. PMG’s initial development plans called for 38 units, but those plans were based on the five-story zoning and didn’t incorporate some of the land that PMG has since purchased.
PMG, which has offices in New York and Miami, also owns the block where TV station Denver7 operates and intends to build an apartment project there. The station will move to 2323 Delgany St. in RiNo.