Hallmark’s HMK store in Cherry Creek to close next week

Hallmark’s HMK store in Cherry Creek is closing Jan. 27. (Cassidy Ritter)

Shoppers in Cherry Creek will have to find somewhere else to buy Valentine’s Day cards this year.

Hallmark’s HMK store in Cherry Creek at 2940 E. 2nd Ave. is closing Jan. 27. All merchandise is 90 percent off, according to a sign on the door.

“The HMK store was a test concept that we launched in 2014,” Hallmark spokeswoman JiaoJiao Shen said in an email. “We learned a lot from this store and have cascaded many of those learnings to our Hallmark Gold Crown stores. We decided not to renew our lease.”

The HMK brand emphasized personalized cards and gifts. The only other HMK store was in Kansas City, Missouri, but that has been converted to a Hallmark Gold Crown location, according to Shen.

Broker Stuart Zall with Zall Commercial Real Estate is marketing the approximately 4,100-square-foot space.

Changes also coming to Stacy’s Hallmark Shop locations

Stacy’s Hallmark Shop at 2730 S. Colorado Blvd. in Denver will close at the end of March, store owner John Brickley said.

Brickley also owns two other Stacy’s locations. He said Hallmark corporate is buying them and will rename them Amy’s Hallmark Shop. The Aurora location at 6340 S. Parker Road will rebrand on Feb. 18 and the Wheat Ridge location at 5111 Kipling St. will rebrand on Jan. 28.

Brickley said the Stacy’s Hallmark Shops had been in his family for 51 years. He said online sales, rent and labor caused the company’s expenses to increase while sales stayed stagnant, forcing him to exit the industry.

Other Hallmark stores can be found in Littleton, Highlands Ranch, Englewood, Broomfield and Westminster.

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5 months ago

Card stores are a dying business.
1. Changing attitudes. Electronic is “good enough”.
2. Buy online if you can plan ahead.
3. I buy my cards at Dollar Tree. 2 for $1. Works for me.