The property owner paid $3.5 million for the 1.1-acre site last October.
“On these digital marketing platforms, everything is fronted by an image, all flying by in a quarter of a second on Facebook,” co-founder Frank Cardello said.
ScaleFactor has 12 employees locally and expects to increase that to around 100 within a year.
The city is still determining what departments will move into the existing buildings.
Owner and CEO: “This is a great neighborhood. We think that neighborhood is going to be what RiNo was a couple years ago.”
Former presidential candidate Hillary Clinton gave the company a shout-out in her 2016 speech accepting the Democratic nomination.
The space has been empty since DJ’s flipped its last pancake in early December 2017.
The church at 3400 Lawrence St. sold for $700,000, or $113 a square foot for the land.
The chain now has nine locations, including one next to the studio that just closed that offers cycling and HIIT classes.
The company is “still feeling the impact” of a 2017 subscription rollout gone bad, its new CEO acknowledges.