The tracked vehicles are designed to traverse through snow, but make social distancing for guests inside inherently difficult.
Due to the pandemic, the 10th Mountain Division Hut Association is requiring a single party to book its properties.
“No one builds a plan around 20 to 50 percent occupancy,” said franchise owner Avrum Elmakis, who will shutter two locations but keep his Cherry Creek gym open.
“There’s so much fear built into gyms being unsafe that it was really hard to get a client base back that wasn’t fearful of coming to the gym,” said Blunt Force Training owner Tiffany Coolidge.
“We don’t want to replace trainers or coaches,” an Exer Labs co-founder said. “We want to augment what you do with the person in real life.”
The franchisee is planning two more Denver metro area locations, which will be among 50 spas the company plans to open around the country.
The first franchise location of Hydrate IV Bar opened in Fort Collins this month, and a deal has been signed for another in Arizona.
Owner Corina Lindley said she feels good about her other locations but customer demand is low right now because of the pandemic.
The owner of the insulated beverage holder maker, which is on track to surpass $100 million in sales this year, has been a lifelong entrepreneur focused on making money since the second grade.
Pilates, yoga and barre studio owner Dana Dreifus adapted as the pandemic hit and shuttered her original Whole Bodies Studio in Cheesman Park so her business could thrive in Bonnie Brae.