“We were balancing a very fine precipice — trying to grow a business that’s product-based in the outdoor space while paying attorneys to pursue recovery of some of our key assets,” said the company’s founder.
Rock Fitness powered by Inward Fitness will join Tattered Cover, Starbucks and Bank of Colorado in the mixed-use project going up next to Coors Field.
“I was running a yoga retreat company, and we were selling out retreats. And there wasn’t a place submersed in nature where we could gather all together,” said one of the co-founders.
The tracked vehicles are designed to traverse through snow, but make social distancing for guests inside inherently difficult.
Due to the pandemic, the 10th Mountain Division Hut Association is requiring a single party to book its properties.
“No one builds a plan around 20 to 50 percent occupancy,” said franchise owner Avrum Elmakis, who will shutter two locations but keep his Cherry Creek gym open.
“There’s so much fear built into gyms being unsafe that it was really hard to get a client base back that wasn’t fearful of coming to the gym,” said Blunt Force Training owner Tiffany Coolidge.
“We don’t want to replace trainers or coaches,” an Exer Labs co-founder said. “We want to augment what you do with the person in real life.”
The franchisee is planning two more Denver metro area locations, which will be among 50 spas the company plans to open around the country.
Sales spiked earlier this year when some country clubs disallowed golf carts due to the pandemic.