
This will be the first store in the Rocky Mountain region for the piano maker. (Courtesy Steinway)
Steinway & Sons newest stage Cherry Creek.
The acclaimed piano maker opened its first showroom in Colorado — and 19th in the country — on Monday at 56 Steele St.
The company signed a five-year lease for 3,200 square feet at the base of the Steele Creek apartment building, according to Steinway spokeswoman Alexis Leon.
In recent years, Cherry Creek has emerged as a hub for furniture showrooms, with Natuzzi, Ballard Designs and Joybird being among the recent entrants.Â
But the entrance of Steinway sounds a slightly different showroom note. The New York-based firm has been making pianos since 1853. Models cost from the high four figures up into the six figures, Leon said.
The space will also have a lounge for Steinway’s Spirio piano, which can autonomously play from a library of thousands of recordings, Leon said.
“It’s as close to a live performance as possible,” she added, though the store will also periodically offer those too.
“It’s not a concert venue,” Leon said, adding no lineup has been announced yet. “Anything we put on will be of the benefit of the local teaching community and students.”

This will be the first store in the Rocky Mountain region for the piano maker. (Courtesy Steinway)
Steinway & Sons newest stage Cherry Creek.
The acclaimed piano maker opened its first showroom in Colorado — and 19th in the country — on Monday at 56 Steele St.
The company signed a five-year lease for 3,200 square feet at the base of the Steele Creek apartment building, according to Steinway spokeswoman Alexis Leon.
In recent years, Cherry Creek has emerged as a hub for furniture showrooms, with Natuzzi, Ballard Designs and Joybird being among the recent entrants.Â
But the entrance of Steinway sounds a slightly different showroom note. The New York-based firm has been making pianos since 1853. Models cost from the high four figures up into the six figures, Leon said.
The space will also have a lounge for Steinway’s Spirio piano, which can autonomously play from a library of thousands of recordings, Leon said.
“It’s as close to a live performance as possible,” she added, though the store will also periodically offer those too.
“It’s not a concert venue,” Leon said, adding no lineup has been announced yet. “Anything we put on will be of the benefit of the local teaching community and students.”