Snowvation adds New Hampshire mountains to customer base

snowvation interface

Snowvation sells software for booking and scheduling instructors to ski resorts. (Snowvation)

Denver-based Snowvation has its ski tips pointed eastward.

The startup, which sells software for booking and scheduling instructors to ski resorts, can now claim more Peak Resorts properties as customers.

Missouri-based Peak, which operates 14 ski resorts in the Northeast and Midwest, has selected Snowvation to run its booking software at three New Hampshire properties: Attitash, Crotched Mountain and Wildcat Mountain.

The three resorts join Mount Snow, a Peak Resorts property in Vermont that began using the software last season.

“Peak Resorts actually was one of our first customers,” CEO Michael Stocker said. “They’ve been instrumental in helping us refine our product.”

With Snowvation’s product Shredbetter, beginner skiers can search online for instructors and schedule a lesson time at a mountain. The platform allows instructors to make profiles and schedule with new clients, who also can leave reviews for the instructors.

Michael Stocker

Michael Stocker

The company’s four Peak Resort customers will use Shredbetter. Crotched Mountain will also use its cloud-based software for online staff scheduling.

“Peak Resorts is one of the four or five large holding companies in the industry that has influence,” Stocker said. “They recognize that modern and seamless e-commerce is essential to deliver a good guest experience.”

Stocker, 24, founded Snowvation in 2016. The company closed on $420,000 in funding at the end of August, after going through the Rockies Venture Club accelerator last winter.

The addition of three Peak Resorts properties brings Snowvation’s customer count to 26 resorts, including two in China and four in Japan.

Genting Resort Secret Garden, which will host snowboarding and freestyle events for the 2022 Winter Olympics, became a customer last year, Stocker said.

He said resorts pay between $5,000 and $25,000 per ski season, depending on size and needs, to use the software.

Stocker said he expects Snowvation software to be in more than 50 ski resorts by this time next year. The expected addition of South American resorts will give the company revenue during summer months.

“We are aiming to be profitable by the ‘18-’19 ski season,” Stocker said.

Snowvation employs seven people full time. In November, it moved from Thrive Workplace’s Ballpark location across the street to Spaces.

snowvation interface

snowvation interface

Snowvation sells software for booking and scheduling instructors to ski resorts. (Snowvation)

Denver-based Snowvation has its ski tips…

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