Husband-and-wife team Nels and Jasmine Anderson are taking their fitness concept for a spin through Park Hill.
They’re opening their first fitness studio, which will center on music-intensive cycling and yoga classes of Jasmine’s design, at 4970 E. Colfax Ave. next month. Rhythm Revolution is the culmination of six months of work for the Andersons, who have run the business out of a shared studio in the Golden Triangle since Labor Day.
“One of the main reasons we’re moving is so we can host more classes during peak hours in the mornings and evenings,” Jasmine said. “Over where we’re at now, there’s already an existing fitness space that has their own schedule, so we couldn’t host classes during prime time.”
Jasmine hopes to open the studio in early April. At 1,700 square feet, the new Rhythm Revolution studio is slightly larger than the Anderson’s former digs at the River yoga studio. The Andersons are investing about $6,000 to renovate the studio, Jasmine said.
They’re keeping costs down by doing most of the buildout themselves, and have conscripted friends and family, such as Jasmine’s father, an electrician, to help. They’ve invested an additional $44,000 in equipment, including her 14 workout bikes, Jasmine said.
The Andersons differentiate Rhythm Revolution from other cycling studios by placing a heavy emphasis on music. The workout, which Jasmine wrote, aims to extend and improve a client’s strength and endurance using upbeat music.
Jasmine said she’ll be able to more than double her classes per week, from eight to 20. She previously sold lessons only in five-packs and to drop-ins, but plans to introduce monthly unlimited classes once the gym is open.
One of the biggest challenges facing Rhythm Revolution, she said, comes from Class Pass, an online service where clients can buy classes at multiple gyms in one service.
“We use it right now, which is challenging because they pay studios very little,” she said. “It’s definitely filled 75 percent of our seats to this point and it’s great for exposure, but it’s not sustainable. They pay us less than half of what we need to pay the bills.”
To help build her client base and spread awareness of the brand, Jasmine takes Rhythm Revolution on the road. She’s held five group cycling classes in the last year in locations ranging from RiNo’s Ratio Brewing to the Mount Princeton Hot Springs Resort, which set classes to a live DJ.
Jasmine, 36, also does spinning or a different sort: she moonlights as a DJ under the name Beatgypsy. She’s played local venues such as Pearl’s nightclub in Capitol Hill, the now-shuttered Armoury downtown, and at the Wanderlust music and yoga festival in Snowmass.